Top 6 Boxing Basics

6 Boxing Basics That'll Make You Feel Like a Total Badass

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Boxing may look intimidating, but it doesn’t have to feel that way. Arming yourself with a few basic moves before your first boxing class or training session will set you up for success in the ring.

“At any level, it’s always beneficial to brush up on the fundamentals,” says Tatiana Firpo, group fitness instructor at EverybodyFights.

“Plus, it’s fun! When you learn correct technique and train to understand boxing, there are endless possibilities of progress, and it’s a great feeling of accomplishment,” she says.

Before you get started, brush up on your stance and breathing technique then master the 6 basic moves below.



Boxing stance

Start standing with feet shoulder-width apart.

If you’re right-handed, take one step back with your right foot. Left-handers, do the opposite. The lead toe should be in line with the rear heel.

Turn lead shoulder to opponent or bag. Bend knees slightly for agility.

This stagger stance helps you maintain balance. It also allows you to use your hips for power when throwing a punch.

In a real match, this stance also makes you a smaller target for your opponent, giving them less area to connect a hit. To protect your face, tuck chin and place gloves up to cheekbones.

Boxing Breath

Inhale to prepare for a punch. As you throw, exhale fast through your mouth (versus your nose) with a closed jaw. This should sound like a hiss.

In a real match, you could risk breaking the jaw if your mouth is open and you take a hit to the chin. The purpose of this sharp exhale is to engage the core and connect the punch to your body.

This breath work helps with both timing and power. Even if you’d never end up in a real fight, you’ll still look and sound like a pro.

Basic boxing moves

1. Jab

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Start in boxing stance. As fast as possible, extend front arm straight out as you step forward with front foot. Your front hand and front foot should connect simultaneously.

Pull glove back to face as fast as possible to reset. The jab, usually referred to as “1,” is your quickest punch and uses the least amount of energy.

2. Cross

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Start in a boxing stance. Step front foot forward as you rotate at the hips, pivot rear foot forward, and extend rear arm straight out. Don’t cock arm back. Also remember to keep weight evenly distributed through both legs.

Pull your fist back to face as quickly as possible to reset. The cross, usually referred to as “2” is your power punch, since you can throw your whole body into it.

3. Hook

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Start in a boxing stance. Lift your front elbow to be parallel with the floor, like you’re stirring a pot. Pivot on front foot to turn knee and roll hip over for more power. Rotate everything at the same time to connect.

Keep arm at a 90-degree bend and don’t extend through the punch. Repeat on the opposite side for rear hook. The hook — lead is “3” and rear is “4” — is a short range punch, so always keep opposite hand up to your face to guard.

4. Uppercut

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Start in boxing stance. On lead side, drop shoulder (like a side crunch) and load legs by bending at the knees slightly.

Keep your arm bent and throw a punch from the ground up as you turn your hip and pivot your foot. Don’t curl your arm. The power won’t come from biceps; it comes from the legs. Pull fist back to face as quickly as possible to reset.

Like the hook, the uppercut — lead is “5,” rear is “6” — is a short-range shot, so don’t reach for it and end up with your knuckles in the air Mortal Combat-style. Keep the opposite fist at your face for protection.

Basic defensive boxing techniques

5. Slip

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Start in boxing stance with fists up to guard. If opponent throws toward your right side, rotate from waist to left, drop left shoulder, bend knees, and crunch to left to slip outside the line of opponent’s shot.

Repeat on right side if opponent throws to left. Slipping is a defensive boxing technique and puts you in a position to counter as you rise back up to starting stance.

6. Duck

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Start in boxing stance. As opponent throws a shot (like a hook), send hips back and bend knees (like a squat), then shift your body weight from one leg to the other as you rise back up.

Like slipping, ducking is a defensive technique. Unlike slipping, you’re ducking under the shot and rising up on the other side to throw a counter.

Special thanks to Gotham Gym NYC and our model, Tatiana Firpo, for demo-ing the boxing moves.

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Top 12 Boxing-Inspired Core Exercises for Rock-Solid Abs

You might find it surprising that boxing is one of the most complete, full-body workouts you can do. Your aerobic, anaerobic, and nervous system have to work together, and as a result, your musculature and mental sharpness, or reaction time, improves, explains Noah Neiman, cofounder and head trainer at Rumble Boxing in New York City.
 
“A common misconception most people have is that launch power for a punch comes from strong arms,” he says. “But it’s actually the ability to generate power from your legs, from the speed and power of rotation through your hips and core, and then ultimately the extension of your arms that creates a strong punch.”

Translation: Core strength is integral to generating the force necessary for boxing (whether you’re a casual kickboxer or a serious competitor). And a strong core isn’t just beneficial in the ring; it’s important outside of it too. “Poor core strength can lead to back, lower back, neck, and even knee pain,” Neiman says. So to keep you in top shape on and off the ropes, we collected 12 abs exercises borrowed from boxers that’ll help you build serious core strength.

How to use this list: Start by performing each exercise below for 30 seconds. Use the modifications or progressions listed, if applicable, to better suit your personal strength. Build up to 60 seconds each. Perform each move with no rest in between for a killer 12-minute workout or scroll down to try our 12-minute, 4-move sample workout below. You can substitute any exercise in this list for another in the workout. Grab an exercise mat to get started.

Inchworm Push-Up

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Stand with feet shoulder-width apart. Hinge at hips to bend over and touch floor with hands, then walk hands out to high plank position. Keeping elbows close to sides, bend elbows and lower chest to floor. Push back up, then walk hands back toward feet. Repeat. Make it easier: Drop to knees for the push-up then return to plank.

Sit-Up With One-Two Punch

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Lie faceup on mat, knees bent, feet flat on the floor in front of you. Keeping feet planted, engage core and use abdominal muscles to sit up while keeping hands in fists in guard in front of face. At the top, throw a right and left punch, then slowly lower back down one vertebrae at a time to return to starting position. Repeat. Make it harder: Add 16-ounce gloves or a light set of hand weights.

Walking Plank

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Start in high plank position, hands directly under shoulders, legs extended out behind you, core engaged to keep body in straight line from head to toe. Lift up right hand and lower right forearm to the floor. Do the same with left hand and forearm. Then lift right forearm and place right hand back on ground, followed by the left hand. Continue repeating. Make it harder: Place a BOSU ball underneath your forearms to challenge your stability.

V-Up

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Lie faceup on mat, legs extended straight, arms extended overhead. Keeping core engaged, sit up, lifting arms and legs simultaneously toward each other, so body forms a V shape. Slowly lower back down until arms and legs are two inches above ground. Repeat.

Plank Jack

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Start in a forearm plank, elbows directly under shoulders, core engaged so body forms a straight line from head to toe. Without moving upper body, jump feet apart, then back together. Continue jumping.Make it harder: Increase your speed.

Sprinter Crunch

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Lie faceup on mat, legs extended out in front of you, hands up in guard. Keeping core tight, sit up and twist toward left while simultaneously bringing left knee to right elbow. Lower back down to starting position. Repeat on other side. Continue alternating.

Straight Leg Scissor

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Sit on mat, legs extended straight out in front of you. Lean torso back and place fingertips on floor next to hips for support. Keeping legs straight NS core engaged, lift right leg toward ceiling. Lower, then lift left leg toward ceiling. Continue alternating. Make it harder: Add ankle weights.

Push-Up to Superman

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Start in high plank position, hands slightly wider than shoulder-width apart, body in straight line from head to toe. Bend at elbows to lower chest to floor to perform a push-up. Release hands, pull shoulder blades together, and lift chest, arms, and legs off mat. Lower down, place hands on ground, and push back up to plank position. Repeat.

Russian Twist

 

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Sit on mat with knees bent, feet on floor in front of you about hip-width apart. Engage core, lean back about 45 degrees, and bring fists up to chest with elbows out. Twist at waist to tap right elbow to the mat on right side, then left elbow to mat on left side. Continue alternating. Make it harder: Grab a medicine ball or kettlebell in the weight of your choice and hold at chest.

Shoulder Tap

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Start in high plank position, hands directly under shoulders, body in straight line from head to toe. Without shifting weight and keeping body still, lift right hand and tap left shoulder, then lift left hand and tap right shoulder. Continue alternating as fast as possible.

Reverse Oblique Crunch

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Start sitting on mat, legs extended out in front of you, hands on mat behind you. Lean back slightly onto fingertips for balance and lift legs two inches off floor. Keeping core tight, twist at the waist and bring bent knees toward chest, then extend back out (don’t drop legs to mat). Twist to the other side and repeat. Continue alternating.

Sit-Up to Stand Up

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EDITOR’S PICK{{displayTitle}}This is a classic Mayweather move that’ll challenge your entire body. Grab a partner (or just use the base of a couch, dresser, or heavy object to lock down your feet). Start lying faceup on mat, knees bent, feet flat on the floor in front of you with partner anchoring feet. Engage core, perform a sit-up, and continue to come all the way up to standing, reaching arms overhead. Slowly reverse the movement back down to return to starting position. Repeat. Make it harder: Add a set of dumbbells.
 

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Photography: Julia Hembree

Special thanks to Gotham Gym NYC and our model, Tatiana Firpo, Gotham group fitness manager and trainer.

Treatment & Exercise Of Lumbar Facet Joint Pain

Lumbar Facet joint syndrome can be a significant source of lower back pain, accounting for 15% to 45% of lower back pain

While lumbar facet joint syndrome cannot be reversed, research has shown that exercise, certain lifestyle changes, and management of back pain with conservative treatment methods, including rest, ice, heat and over-the-counter medications, can help to control symptoms and improve quality of life.

Here’s an image showing the Facet joint where the pain happens at the back of your spine:

Symptoms of Facet Joint Pain Syndrome
-Widespread, achy back pain (affecting one/both sides of body) that radiates to one or both buttocks, sides of the groin, and thighs, and stops above the knee.-Pain may be chronic or come and go.-Pain is worse from spinal extension (leaning back) and lateral (side) flexion to the affected side (leaning to the side of the affected facet joint).-Pain and tenderness to palpation of the affected area.-Prolonged periods of inactivity and standing can worsen pain.-Pelvic and abdominal pain may be present.

Certain movements that take pressure off of the affected facet joint, such as leaning forward (flexion), or towards the healthy side, as well as changing positions can ease pain.

Causes of Lumbar Facet Joint Pain

Facet joint degenerative osteoarthritis is the most common form of Facet joint pain. It is the result of degenerative changes to the joints that are located between the bones of the spine, known as the facet joints. This condition is often (not always) tied to the degenerative changes of the spine’s intervertebral disks.

The cartilage inside the facet joints can break down, leading to joint space narrowing and inflammation, which can trigger pain signals in the surrounding nerve endings; the muscles in the area then stiffen and spasm, leading to typical symptoms of lumbar facet joint syndrome.

Risk factors for Lumbar Facet Joint Pain

Conditions that change the alignment and movement of the facet joints in the lumbar spine can increase the risk of lumbar facet joint syndrome. These conditions include:-Overuse Injuries (i.e. traumatic fall, sporting injury, etc)-Obesity.-Poor posture and movement (i.e. excessive lumbar lordosis, kyphosis, etc.).-Spinal conditions (i.e. scoliosis, kyphosis).

Treatment for Lumbar Facet Joint Pain

The approach to treatment of cervical facet joint syndrome is typically conservative, and includes:-Resting to allow the facet joints to relax and reduce inflammation.-Applying ice to the affected area in 10 to 15 minute intervals to help reduce inflammation.-Stretching and strengthening exercises (Physical Therapy).-Core exercises to help achieve good spine alignment and posture.-Posture/Ergonomics education to keep the facet joints in alignment and reduce unnecessary pressure on the affected facet joints.-Medications, such as non-steroidal anti-inflammatory drugs (NSAIDs) or muscle relaxants, to ease muscle spasm in the muscles surrounding the affected facet joints.-Behavioral therapy

3 Exercises For Facet Joint Pain Relief in Low Back:

Please try the following at your own discretion. If you feel more pain from these exercises, then you should seek medical help.

In many cases, lower back pain caused by facet joints can mimic other conditions such as herniated discs and compressed nerve roots. If conservative treatment methods fail to reduce symptoms, consider consulting with a physiotherapist or chiropractor to determine if something else is causing your symptoms.

Exercise #1: Child’s Pose

How it helps:

It helps to relieve pressure on the facet joints.

How to do it:

– Begin by positioning yourself on the floor on your hands and knees with your knees slightly wider than your hips.
– Turn your toes inwards to touch and push your hips backwards while bending your knees.
– Once you’re in a comfortable position, straighten your arms forward and allow your head to fall forwards into a relaxed position.
– Hold this position for 20 to 30 seconds.
– Slowly return to the starting position.
– Aim for 3 repetitions.

Exercise #2: Pelvic Tilt

How it helps:

It helps to strengthen the muscles of the lower back and abdomen.

How to do it:

– Begin by lying on your back with your feet positioned flat on the floor.
– Inhale and then exhale while you draw in your abdominal muscles and push your belly button towards the floor as your try to – flatten your lower back.
– Hold this position for 5 seconds.
– Aim for 10 repetitions of this exercise.

Exercise #3: Plank

How it helps:

It helps to strengthen the core and butt muscles which will help improve your posture and alignment.

How to do it:

– Begin lying on your stomach with your forearms against the mat.
– Engage your core and lift your body so that you are resting on your forearms and toes.
– Hold the plank position for 30-60 seconds.
– Aim for 2 to 5 repetitions of this exercise.
– When you’re ready, increase the intensity by increasing the time you hold the plank in 10 second increments.
** Ensure to keep your back straight throughout the entire exercise.

In many cases, lower back pain caused by facet joints can mimic other conditions such as herniated discs and compressed nerve roots. If conservative treatment methods fail to reduce symptoms, consider consulting with a physiotherapist or chiropractor to determine if something else is causing your symptoms.

Watch Video On This Topic:

 Sources:

[1] Perolat R, Kastler A, Nicot B et al. Facet joint syndrome: from diagnosis to interventional management. Insights Imaging. 2018;9(5):773-789. doi:10.1007/s13244-018-0638-x

[2] Binder D, Nampiaparampil D. The provocative lumbar facet joint. Curr Rev Musculoskelet Med. 2009;2(1):15-24. doi:10.1007/s12178-008-9039-y

[3] Saravanakumar K, Harvey A. Lumbar Zygapophyseal (Facet) Joint Pain. Rev Pain. 2008;2(1):8-13. doi:10.1177/204946370800200103

How to Make Money on YouTube Without a Million Subscribers

YouTube stars are today’s self-made celebrities—people who have earned an audience by creating content geared toward teaching, entertaining, reviewing, and being awesome on the internet.

Most of these small-screen celebs do what they do just to do it, to scratch an itch for creating things and being in front of an audience.

Making money might not be your reason for starting a YouTube channel, but the opportunities to earn are a pleasant surprise once you realize how many of them there are.
 
Who makes the most money on YouTube?

According to Forbes, these 10 channels were the top earners on YouTube from June 2017 to June 2018:
Ryan's World, $22 million (22.4 million subscribers)
Jake Paul, $21.5 million (19.7 million subscribers)
Dude Perfect, $20 million (47.1 million subscribers)
DanTDM, $18.5 million (22.3 million subscribers)
Jeffree Star, $18 million (16.5 million subscribers)
Markiplier, $17.5 million (24.5 million subscribers)
VanossGaming, $17 million (24.9 million subscribers)
Jacksepticeye, $16 million (23 million subscribers
PewDiePie, $15.5 million (102 million subscribers)
Logan Paul, $14.5 million (19.9 million subscribers)

This list might leave you with a lot of questions about how these YouTube stars earned their fortunes. Let’s explore some of those questions.
Do you get paid for uploading videos on YouTube?

Content creators aren’t paid by YouTube for the videos they upload. Neither are videos monetized by default. For you to start making money on YouTube, you have to enable monetization in your YouTube account settings. From there, you have options to join the YouTube Partners Program or have your videos listed on YouTube Premium.
How do you make money from YouTube?

There are a few takeaways from Forbes’ list, putting aside the millions of dollars made and subscribers gained.

First, YouTube channels can be monetized even if they don’t have millions of subscribers. Your earning potential isn’t determined solely by the number of subscribers and views you have, but also by the level of engagement you generate, the niche you cater to, and the revenue channels you explore. That’s not to say subscriber count doesn’t matter 

Second, this list of top 10 earners might give you the impression that the millions of dollars made comes directly from YouTube. In fact, each of these channels has its own line of merchandise. These channels found and built their audiences first, before launching their own merchandise. If making money on YouTube is in your marketing plan, the first step is the same for everybody: have a clear understanding of your target audience.


Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.Get the free reading list
Who’s going to watch your YouTube channel?

Building your own audience puts you in a great position to monetize content in a variety of ways. But you’ll only be able to take full advantage of the opportunities you have if you understand the makeup of your audience.

For many YouTubers looking to monetize, the more niche your channel, the better position you’ll be in to work with brands looking to target specific audiences (more on that later).



You'll want to pay close attention to:
The gender of your audience, to see if its skews toward one particular group.
The age range most of your audience falls into.
The geographic location—countries or cities—where your videos are being watched.
Your audience’s overall engagement, or “watch time.”

With this demographic information at hand, you’ll have a better understanding of your own audience and be able to work better with brands. All demographic insight can be pulled from your YouTube analytics, but to compare your own channel against others try a tool like Social Blade.

With that out of the way, we can start talking about the different ways your YouTube channel can make money.

How to make money on YouTube

Like learning how to make money on Instagram or via blogging, your audience might unlock your YouTube channel’s earning potential. But when you create multiple revenue streams, through side side hustles or businesses, it's easier to monetize.

Luckily, there are several ways to accomplish this—let's take a deeper look at each of these streams.
Become a YouTube Partner and earn money from ads.
Sell products or merchandise.
Crowdfund your next creative project.
Let your audience support your work through “fan funding.”
License your content to the media.
Work with brands as an influencer or affiliate.

On this episode of Shopify Masters, co-founders Patrick and Lewis from Patrick Adair Designs share the exact strategy they used to create and promote a YouTube video that earned a million views. Press play to hear their story and subscribe for weekly episodes.

1. Join the YouTube Partner Program and earn money from ads

The first revenue stream you’ll likely explore is ads. Whether you want to earn money on YouTube without creating videos or as a content creator, joining the YouTube Partners Program and setting up monetization is a vital step. You can apply for monetization once you’ve hit 1,000 subscribers and 4,000 watch hours over the past year.
How to enable monetization on YouTube
Sign in to the YouTube account you want to monetize.
Click the icon for your account in the top right corner.
Click YouTube Studio.
In the left menu, select Other Features > Monetization.
Read and agree to the YouTuber Partner Program terms.
Create a new AdSense account or connect an existing one to your channel. (You need an AdSense account to get paid.)
Set your monetization preferences.

Once that’s done, head back to the dashboard and click the Analytics tab on the left side. From there, you’ll need to choose Revenue from the tabs at the top, then scroll down to the chart Monthly Estimated Revenue to get an idea of your predicted revenue.
How many views do you need to make money?

The number of views you get doesn’t correlate to revenue earned. If your video gets thousands of views but no one watches or clicks the ad, you won’t make any money. This is because of YouTube’s criteria for billing advertisers: a viewer must click an ad or watch the ad in full (10, 15, or 30 seconds) for you to get paid.

However, with the release of YouTube Premium, you no longer need to rely on advertisers to create engaging or enticing ads to earn revenue.
Check out YouTube Premium

YouTube Premium is a paid membership program that allows fans to watch and support their favorite content creators without ads. For creators, not much changes, as they will get paid for content consumed by non-members on YouTube along with content on YouTube Premium.

Creators are paid for YouTube Premium based on how much members watch their content. Consider revenue earned from YouTube Premium as a secondary revenue stream in addition to what you’re already earning through ads.

While it’s easy to set up, earning money through advertising as a YouTube Partner is far from the most lucrative revenue stream you can create for yourself.
Why you should look beyond ads for revenue

YouTube recently received a lot of backlash due to its decision to be more transparent about advertising on the platform and what qualifies as “advertiser friendly” content. Essentially, many creators feared that, due to the nature of their content, they would lose out on the ad revenue that helps support their channel.

According to YouTube, your content could get excluded from ad revenue if it includes:
Sexually suggestive content, including partial nudity and sexual humor
Violence, including displays of serious injury and events related to violent extremism
Inappropriate language, including harassment, profanity, and vulgar language
Promotion of drugs and regulated substances, including selling, use, and abuse of such items
Controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters, and tragedies, even if graphic imagery is not shown

But the reality is that YouTube has been demonetizing content that it doesn’t deem advertiser-friendly since 2012 via an automated process, without warning and without the content creator’s knowledge.

Now, the situation is actually better, as creators are notified when their content is flagged and can contest any time they feel a video was mistakenly excluded from YouTube’s advertising network.

Advertising might be a common means of generating passive income for creators, but the trade-off is that YouTube gets to keep around a 45% share of ad revenue.

In short, YouTubers should explore other revenue streams to sustain their creative hobby.

Below, we’ll share how to earn money from YouTube without AdSense.

2. Sell products or merchandise

There are plenty of products to sell that can help you make money through your YouTube channel. Selling merchandise—t-shirts, coffee mugs, tote bags, snapbacks, you name it—has a benefit beyond revenue.

Merchandise increases your exposure by putting your online brand and personality out into the offline world and deepens the relationship between you and your fans as they literally “buy” into what you're doing.



Roman Atwood sells a variety of merchandise in his store under his Smile More brand.

Selling branded swag is easier than it might seem at first.

You can order affordable designs tailored for specific products, like t-shirts, using freelance sites such as Fiverr.

And when it comes to handling orders, you can integrate your store with services such as Oberlo or one of the many print-on-demand providers that take care of shipping, fulfillment, and customer support, letting you reap all of the benefits of a dropshipping business that demands less effort on your part.

How to Quickly Start a T-Shirt Store

Learn how to sell t-shirts without worrying about design, inventory or shipping.

Alternatively, you can partner with an existing merchandising network for creators, such as DFTBA (Don’t Forget to Be Awesome). However, you’ll be competing with other YouTubers and have less control over adding products, offering discounts, integrating your content, and all the advantages that come with owning your own ecommerce site.

You can even go a step further by manufacturing and selling your own unique products and powering your business through your YouTube channel, like Luxy Hair did to sell its hair extensions with hair-related how-to video tutorials.

As a YouTuber who’s already earned an audience, you’ll have two advantages from the start that other store owners would be jealous of:
A content engine that consistently drives traffic to your store.
Your audience's trust, which you've earned by regularly serving them your own brand of content for free.

3. Crowdfund your next creative project

When money is all that stands between an idea and its execution, crowdfunding is a good way to make it happen.

Whether you need help buying better equipment, hiring actors, or covering other production costs, you can call upon your own audience and the crowdfunding community to pitch in if your idea is compelling enough.

Many successful crowdfunded creative projects tend to offer a sneak peak or “trailer” that gets people excited, so consider shooting a video explaining your project or offering a taste of what it'll be like, such as this popular Kickstarter for Kung Fury, a short film paying homage to ’80s action movies.



Popular crowdfunding sites with a proven track record of campaigns from YouTubers include:
Kickstarter: One of the most well-known crowdfunding sites, great for funding cool products and creative projects. Be sure to set an attainable funding goal because you’ll only secure it if you actually meet the goal you set.
Indiegogo: A Kickstarter alternative that offers more flexible funding options.

 4. Let your audience support your work through “fan funding”

Similar to crowdfunding a project, you can also set up “fan funding” streams to source donations from your audience.

As a creator, you’re contributing your voice to the internet without forcing your audience to pay for admission. So, if you’re offering good content, your audience might be inclined to support you on an ongoing basis.

Many fan funding platforms offer creators another place for people to discover their content and a way to engage their most loyal audience and reward them for their support.



Wait But Why creates more long-form written content than YouTube videos, but is a great example of receiving support from the Patreon community.

If you choose the crowdfunding route, be sure to follow a couple of best practices. First, create transparency around how the money will be spent. This will get your fanbase invested in your story or mission, and they will literally buy into the value of your content. Second, offer enticing rewards for better pledges. The more you can make donors feel like they’re getting something exclusive for being a loyal fan, the more likely you are to get donations and higher pledges.

Some popular fan funding options include:

YouTube’s Super Chat: Super Chat is a feature used when going live on YouTube. It lets you create a tipping jar for your viewers to donate whenever and however much they feel like contributing. You’ll need to set up your YouTube account for advertising as outlined above.
Patreon: The membership platform that makes it easy for creators to get paid. Fans can subscribe to their favorite creators for as little as a dollar a month and receive exclusive rewards.
Tipeee: Lets you get a combination of both one-off and recurring donations

5. License your content to the media

If you happen to create a viral video with mass appeal—say, a funny clip featuring your dog—you can license your content in exchange for money.

TV news outlets, morning shows, online news sites, and other creators might reach out about rights to use your videos if they happen to go viral.

You can also list your videos in a marketplace, such as Juken Media, where your content will be easier for the right people to find and purchase.



When this video of a woman wearing a Chewbacca mask went viral, tons of media outlets wanted in.

 
6. Work with brands as an influencer or affiliate

Influencer marketing is going to be one of the advertising bedrocks of the next decade.Gary Vaynerchuk

Brands are investing more and more in influencer marketing, spending their typically large advertising budgets on influencers who’ve already won the loyalty of their audiences.

This creates a massive opportunity for you as a creator if you can negotiate the right deals.

Brendan Gahan, a YouTube marketing expert and influencer, recommends establishing your baseline flat fee by looking at the number of views your videos typically get and multiplying it by 5 to fifteen cents per view (which is around what many brands are willing to pay for views via YouTube ads).

Depending on your leverage—your audience demographics, content quality, and how unique and profitable your niche is—you might be able to negotiate a better deal if the brand is a good fit.

Becoming an influencer on YouTube is reported as the highest-paid platform for brand partnerships, according to Aqer. But to give you an idea of what you can potentially charge, a mid-level influencer charges a brand around $20 per 1,000 subscribers, or $2,000 per $100,000 followers, according to one study.

The key when partnering on brand-sponsored content is to be transparent about it, not endorsing anything you don’t actually like or believe in, and being upfront with your audience about why you’re doing it.

Here are just a handful of the many influencer marketplaces you can add your channel to and get discovered by brands both big and small:
Grapevine Logic: One of the more popular influencer marketplaces, you only need 1,000 followers to join.
Famebit: With a wide range of brands to work with, you might find a sponsorship opportunity you’ll be proud to be a part of. You need 5,000 followers to join.
Channel Pages: Partner with other YouTubers as well as brands.
Crowdtap: Complete small content creation “tasks” in exchange for money and other rewards. There’s no restriction on how many followers you need to join.

Some influencer marketplaces offer you free products, while others are known for having big brands who are willing to pay more. Capitalize on the opportunities that best suit your needs, but list yourself in as many places as you can to ensure maximum visibility for your channel.

Alternatively, you can also become an affiliate marketer for brands and make residual passive income through commissions from every sale you generate through your channel. This works especially well if you review products as part of your YouTube channel. Since there's no risk involved on the brand’s end (they only pay when they make sales), there's usually a low bar to getting started.

Popular affiliate programs include Click Bank(1% to 75% commission, depending on what the vendor sets) and Amazon's Affiliate network (earn up to 10% per sale). You can also reach out to brands in your niche that are running their own affiliate programs, which isn’t uncommon in the ecommerce space.
How to “sell” without annoying your audience

Many of the above strategies for monetizing involve promoting products or campaigns (e.g., crowdfunding a video series). But you’ll want to make sure your promotions don’t sabotage the integrity of your content.

“Selling out” is a real concern for a lot of creators. But if you never ask, you’ll never get.

There are a number of “placements” you can choose from for promoting products or campaigns.
Record a call to action in your videos

“If you liked this video, then hit the Like button and subscribe.”

Many YouTubers include a call to action along those lines at the end of their videos to grow their viewership. By suggesting the intended action you want them to take, your audience is more likely to take it.

You can adapt this approach to direct your audience’s attention to a revenue-generating opportunity.
Add well-timed YouTube cards to your videos

Whether it’s part of your deal with a brand or you’re promoting your own products, YouTube Cards offer an eye-catching way to get the attention of engaged viewers.

You can set them to pop up at just the right moment, when they’re most relevant and least distracting to increase their impact.


Add links in your video descriptions

You can funnel viewers to your store, Patreon page, Kickstarter campaign, or other revenue-focused part of your online presence by adding links to your video descriptions.



If you’re a video creator who wants to focus on generating revenue as an affiliate marketer, look at Unbox Therapy. Unbox Therapy specializes in product reviews, and it uses affiliate links in their video descriptions to make money via YouTube audiences. The channel is signed up as an Amazon affiliate. It places these unique links—pointing to the reviewed product on Amazon—in video descriptions. If the viewer purchases the item via clicking that link, the affiliate will earn a small percentage of revenue share paid to them by Amazon.

If you’re creating videos about your own products and you own or manage a Shopify store, you can incentivize new customers to buy your products with buy X get Y promotions or discounts.
Promote your offer on other platforms

Just because your content is hosted on YouTube doesn’t mean you shouldn’t be taking advantage of all the other distribution channels out there.

Spread the word about new campaigns or discounts on Twitter, Facebook, and any other profiles you own.

The more places your message lives, the greater the chance it’ll be seen. So it’s always a good idea to grow your following beyond YouTube with social media marketing.


Want to learn more about how social media can help drive sales? Download our free, curated list of high-impact articles.Get the free reading list

Are you ready to monetize your YouTube channel?

What compels most creators to create is rarely money. It’s the thought of making something for the world to enjoy.

But ironically, that puts them in a great position to actually make money in a content-obsessed world.

While the hard part for many businesses is getting and keeping their audience’s attention, YouTubers have already figured that bit out.

All that’s left is to get creative—to channel the entrepreneurial drive to explore ideas—with how you choose to monetize your passion.

Illustration by George Wylesol

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YouTube VS Tiktok

U.S. Kids Spend 86 Minutes Per Day Watching YouTube Videos—And 82 Minutes Watching TikTok (Study)

 

When it comes to commanding kids’ attention, TikTok–which just hit 2 billion downloads worldwide–is nipping at YouTube’s heels.

According to a new report from parental control software company Qustodio (first spotted by TechCrunch) kids in the U.S. ages 4 to 14 now spend an average of 86 minutes per day watching content on YouTube.

They also spend an average of 82 minutes per day watching TikTok videos.

Qustodio compiled information from 60,000 families in the U.S., U.K., and Spain, all of them with children in the relevant age group. Its report breaks down kids’ mobile app usage from February 2019 to April 2020, and looks at, among other categories, digital video and social media consumption.

Its data showed that 69% of kids in the U.S., 74% of kids in the U.K., and 88% of kids in Spain use YouTube’s main mobile app. “Main” is a critical distinction, because after its $170 million child privacy settlement last year, YouTube made major efforts to convince parents to move their kids from YouTube main to YouTube Kids–a separate, dedicated app that does not collect personal data. But those efforts may not have sparked much change in usage: Qustodio found that a slim 7% of children in the U.S. and 10% of children in the U.K. use YouTube Kids. (As for Spain, the company said, YouTube Kids “wasn’t even on the radar.”)

from Qustodio

TikTok, meanwhile, lags far behind YouTube in terms of user base size. It’s used by 16.5% of kids in the U.S., 17.7% of kids in the U.K., and 37.7% of kids in Spain. (Worth noting here that TikTok, too, faced a child-privacy settlement, and it’s also only supposed to be used by kids 13 and over.)

What TikTok lacks in comparative number of users, though, it makes up for in watch time growth. In May 2019, kids in the U.S., U.K., and Spain spent an average of 38, 35, and 24 minutes per day, respectively, watching TikTok videos. As of February 2020, they spend 82, 69, and 60 minutes watching–increases of 116% (U.S.), 97% (U.K.), and 150% (Spain).

YouTube’s year-over-year watch time did not experience the same growth. Instead, it dropped in all three locations: from 88 minutes to 86 minutes in the U.S., 77 to 75 in the U.K., and 66 to 63 in Spain.

COVID-19 caused notable spikes in watch time

Kids’ other most-used digital video apps include Netflix(used by 33% of 4-14s in the U.S.), Twitch (9%), Hulu (8%), and Disney+ (3% in Spain), Qustodio found.

The company also measured how watch time changed during COVID-19 lockdowns in April. Data showed that average number of minutes watched per day by kids in the U.S. jumped for both YouTube and TikTok, reaching 97 and 95 minutes, respectively.

While those numbers will naturally sink as people go back to work and school, Qustodio–like many others–anticipates COVID-19 has permanently altered digital video. “We now live in a world with an estimated 25 billion connected devices,” it wrote in its report. “The world is not going to return to the way things were, because screen-time rates were already increasing. COVID-19 just accelerated the process.”

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This Kettlebell Cardio Workout Video Promises to Get You Breathless

Try taking your cardio off the treadmill and reach for this bell-shaped piece of equipment instead.

If you're not using kettlebells as part of your cardio routine, it's time to reevaluate. The bell-shaped training tool has the power to help you scorch major calories. A study by the American Council on Exercise found that a kettlebell workout can burn up to 20 calories a minute-while you add definition to your shoulders, back, butt, arms, and core. That's right: This single tool is the easy way to score a strength and cardio workout in one session.



"Kettlebells are compact, portable, and can be used virtually anywhere for both a cardio workout, strength workout, or combo of both," says Lacee Lazoff, a StrongFirst level one kettlebell instructor and trainer at Performix House. "They are the perfect tool for cardio because movements can be explosive and taxing on the heart rate."

 How it works: Do each of the exercises below for the indicated number of reps or time interval. Do the circuit one or two times total.

You'll need: a medium-weight kettlebell and a timer

Kettlebell Swing

A. Stand with a kettlebell on the floor in front of feet and legs slightly wider than hip-width apart. Hinge at the hips with soft knees to bend over and grab the bell by the handle with both hands to start.

B. Swing the kettlebell back and between your legs. Keeping core engaged, forcefully propel the kettlebell forward by thrusting your hips forward and contracting your glutes.

C. Allow the kettlebell to reach chest height, then use the momentum to let it fall and swing back between legs. Repeat the move from start to finish in a fluid motion.

Continue for 30 seconds.

Thruster

A. Stand with feet hip-width apart holding a kettlebell in the racked position (near sternum) with right hand.

B. Inhale and engage core, hinging at the hips and bending knees to lower into a squat. Pause when thighs are parallel to the floor.

C. Press through the mid-foot to stand, using the momentum to simultaneously press the bell overhead with the right hand.

D. Slowly lower bell to racked position to return to starting position.

Do 10 reps. Switch sides; repeat.

Figure 8

A. Stand with feet wider than hip-width apart, with a kettlebell on the ground between feet. Lower into a quarter squat, keeping spine naturally straight, chest lifted, shoulders back, and neck neutral. Reach down and grasp kettlebell handle with right hand.

B. Gently swing the kettlebell back between legs and reach left hand around the back of the left thigh to transfer the bell to left hand.

C. Circle the kettlebell forward around the outside of the left leg. With core engaged, immediately thrust hips forward to stand, swinging the kettlebell up to chest height with the left hand.

D. Let the kettlebell fall back down between legs, reaching the right hand around the back of the right thigh to transfer the kettlebell to the right hand.

E. Circle the bell forward around the outside of the right leg and thrust hips forward to stand, swinging the kettlebell up to chest height with the right hand. Let the bell fall back between legs to complete the figure-8 pattern. Begin the next rep without pausing.

Continue for 30 seconds.

Kettlebell High-Pull Snatch

A. Start with feet slightly wider than hip-width apart and a kettlebell on the floor between feet. Lower into a quarter squat to grab the handle of the bell with the right hand.

B. In one fluid movement, explode through the heels and thrust hips forward to high-pull the bell up to chest. Then push the bell up overhead so right arm is extended directly over shoulder, palm faces forward, and the kettlebell rests on the forearm.

C. Reverse the movement to return to starting position.

Do 10 reps. Switch sides; repeat. 

Dead Clean

A. Stand with feet slightly wider than hip-width apart with a kettlebell on the floor between feet. Hinge at the hips and bend knees to grab the handle of a kettlebell with both hands.

B. While maintaining a neutral spine, propel the kettlebell up vertically by thrusting your hips forward and drawing elbows up, keeping the kettlebell close to the body. When the kettlebell becomes weightless, quickly tuck elbows in to sides and let hands slide down to grip lower on the handle, coming into a racked position with the kettlebell right in front of the chest.

C. Reverse the movement to lower the kettlebell back down to hover just above the floor.

Do 10 reps; Switch sides; repeat.

Push Press to Reverse Lunge 

A. Stand with feet shoulder-width apart, holding a kettlebell in the right hand in the racked position (near your sternum).

B. Lower into a quarter squat, then immediately extend hips and knees, using the momentum to press the kettlebell overhead, with the right arm fully extended directly over the right shoulder.

C. Keeping core engaged, step backward with the right foot into reverse lunge, tapping the back knee to the ground and keeping the front knee bent directly over the left ankle.

D. Push off the back foot and press into the mid-foot of the front foot to return to standing, keeping weight racked the entire time. Repeat on opposite side for 1 rep.

Do 10 reps. Switch sides; repeat.

Dead Clean to Goblet Squat

A. Stand with feet slightly wider than hip-width apart with a kettlebell on the floor between feet. Hinge at the hips and bend knees to grab the handle of a kettlebell with both hands.

B. While maintaining a neutral spine, propel the kettlebell up vertically by thrusting your hips forward and drawing elbows up, keeping the kettlebell close to the body. When the kettlebell becomes weightless, quickly tuck elbows in to sides and let hands slide down to grip lower on the handle, coming into a racked position with the kettlebell right in front of the chest.

C. Immediately lower into a goblet squat, pausing when thighs are parallel to the floor. Press through mid-foot to stand, then reverse clean to lower the kettlebell between feet to return to starting position, tapping the bell to the floor briefly before beginning the next rep.

Do 10 reps.

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